Quantifying your value proposition – making the business case
Quantifying your value proposition requires creating and communicating a clear, compelling picture of how your solution will drive your customer’s business results - allowing sales reps to make their...
View ArticleMedical devices sales – creating value propositions
In our last post we introduced you to the Bain Brief on the medical device industry. There are two other points from the Brief that we think are critical to sales training in this market space. First,...
View ArticleQuantifying your value proposition: making the business case – A STC Classic
A Classic - '63 Corvette Quantifying your value proposition requires creating and communicating a clear, compelling picture of how your solution will drive your customer’s business results - allowing...
View ArticleSales tip – create a personal value proposition
Creating a personal value proposition At the beginning of sales training programs we often ask salespeople: “How can you do a better job in creating value for your customer?” The intent is for a...
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