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Quantifying your value proposition – making the business case

Quantifying your value proposition requires creating and communicating a clear, compelling picture of how your solution will drive your customer’s business results - allowing sales reps to make their...

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Medical devices sales – creating value propositions

In our last post we introduced you to the Bain Brief on the medical device industry. There are two other points from the Brief that we think are critical to sales training in this market space. First,...

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Quantifying your value proposition: making the business case – A STC Classic

A Classic - '63 Corvette Quantifying your value proposition requires creating and communicating a clear, compelling picture of how your solution will drive your customer’s business results - allowing...

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Sales tip – create a personal value proposition

Creating a personal value proposition At the beginning of sales training programs we often ask salespeople: “How can you do a better job in creating value for your customer?”  The intent is for a...

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